How To Stand Out In A Saturated Industry
What does it take to brand “The Godfather” of Bookkeeping?
A lot of laughs and a classy, modern style.
Craig is a bookkeeper. He keeps the numbers in line for a lot of businesses. His daughter Courtney, who will one day assume the Don’s position, works with him. She’s the voice that keeps them current. And I had an absolute blast working with them to create a modernized brand and website that was anything but bookkeeper boring!
When we met, Craig and Courtney were ready to expand.
They wanted to attract more diverse clients to their bookkeeping services.
They needed to clarify the positioning and marketing around their services-- lose some of the “bookkeeper” speak, if you will.
I started with a new logo design and expanded color palette.
If you didn’t know, most bookkeepers tend to go for green. Craig was no exception. But Courtney was!
Then I gave their website a design and layout overhaul.
The goal was clean, clear and modern. Courtney really wanted something that was fresh and young. Something that connected with a new era of entrepreneurs without alienating those who’ve been in business for decades.
Together, we created:
A complementary color palette that pops.
Clarity around their messaging and the services they offer.
A modern, clean website design that showcases their services and family-owned business.
Craig and Courtney have used their new brand + website to generate explosive growth in their business.
And they show no signs of slowing down anytime soon!
