
How I Named My Business
When it’s time to get serious about naming your business, my best advice is to pick something that is closest to your heart and personality. Something that’s flexible and that you can have some fun with!

Client Profile: It's Time to Stop Avoiding Your Website
Barbara is a complex blend of refinement, sass and a little snark for good measure. This is why I was so surprised by her company's original branding. Turns out, it wasn't resonating with Barbara either. She wanted something more, but didn't know exactly how to put that into words. So she avoided dealing with her website.

Client Profile: From In-Person to Virtual Delivery of Your Services
Jay’s been facilitating large groups for over 35 years. And in 2012, he brought his process online to help more nonprofits benefit from his facilitation work. Transitioning from in-person to virtual delivery of your services is no small task. But we made it happen and his students couldn’t be happier with the new platform.

Client Profile: How To Stand Out In A Saturated Industry
What does it take to brand “The Godfather” of Bookkeeping? A lot of laughs and creating a classy, modern brand and website that was anything but bookkeeper boring! The best part? All roads lead to the consultation button.

How to Build a Website that Connects With and Motivates Your People
When it comes to your website, design is the last thing to consider, even though most will start and end there when building their own website. This article shares the components any website needs before you start working on the design. And includes a free download.

CLIENT PROFILE: Refreshing an established business brand + Website
Judy business is more than 20 years old. And in light of recent corporate shifts, her training is more in demand than ever before. When we met, she needed to ditch her toxic clients, bring on better clients and give her business brand + website a modern makeover.

Is Your Business Website Answering Their Most Important Question?
Starting and running your own business is awesome. But you need clients to keep the lights on. Where do they go first? Your website. They’re seeking the answer to this all important question: Are YOU the one for me?

9 Common Mistakes Business Website MISTAKES
Avoid these 9 common business website mistakes that may ultimately cost you more money when you DIY!

CLIENT PROFILE: Creating a business from your talents
Sally loves creating beautiful quilting designs and sharing her talents with others. She wanted to start a business around her skills, but where to begin?

CLIENT PROFILE: When Your Work is a Mission for Change
Linda is passionate about dialogue. And with social and climate issues at the forefront of today’s conversations, her work is vital to making change happen. Her long-term vision is for society to evolve into a sustainable and coherent world. It’s a big job and Linda is thrilled to lead the charge.
Wordpress vs. Squarespace vs. Wix:
How to choose the right platform for you.
Struggling to choose the right platform for your business website?
This free PDF compares Squarespace, Wix, and WordPress side by side, cutting through the noise with real insights from 25+ years of design and marketing experience.
You’ll quickly see how they stack up on what actually matters:
✅ Security & reliability
✅ Payments & eCommerce
✅ Storage, bandwidth & growth
✅ Ease of use & design flexibility
✅ Pricing & long-term value
Stop wasting hours on research —
download the guide and discover which platform will set your business up for success!